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Is Coffee a Form of Social Currency?

Duration of Project: 4 Weeks

Description

To research, investigate, analyze,
and conduct interviews based on  demographic 
and location the question
"Is Coffee a Form of Social Currency?"
and display the data through visual
info 
graphics.

Skills and Programs used in this Project

  • Adobe Illustrator

  • Adobe After Effects

  • Adobe Premiere Pro

  • Adobe Indesign

  • Adobe Photoshop

  • Adobe Comp (for mobile)

  • Google Slides

  • Google Docs

  • Logic Pro X

  • Audio Engineering and Recording

  • Filming

  • Presentations

  • Interviews

  • Collaborative team work

  • Critical Analysis and Thinking to formulate and construct design path

In Depth

This project was about questioning the social hierarchy through one's choice of brand coffee, and how that brand of coffee was perceived by society. This experiment gave way to a very intriguing perspective of coffee, the ordinary beverage that we consume every day. The dynamics of my team were great, and I was in charge of creating the info graphics, the motion graphics, recording audio and video, and conduct interviews as well. During this project I used Adobe After Effects for the first time, and I was quite pleased with the results. I also conducted interviews with total strangers in the city of Boston for the first time, and the conversations went mostly better than expected. All in all this was a fantastic project for me, and as for now is my favorite in terms of design, team work, collecting data, and critical thinking.

© 2018 Designed by Alejandro Caimares

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